June 26, 2018
be different

Rule #2: Don’t Be a Commodity

What's the difference between you and everyone else who provides the exact same service as you? The answer to this question can be the difference between a successful business and one that always seems to be struggling.
January 7, 2019

Rule #5: Be Where They’re Looking

More than the tools you use or the building you work out of, your list is your business. The trick is learning how to use it to grow.
June 9, 2018

Rule #1: It’s Not About You

It's a hard truth but it's real. When it comes to your online marketing game, your opinion doesn't really matter. The challenge is figuring out whose opinion does.
August 18, 2018

Rule #4: Take Care of Your Most Important List

More than the tools you use or the building you work out of, your list is your business. The trick is learning how to use it to grow.
June 9, 2018

Rule #3: Plan for the Others

Websites get two types of visitors. Buyers and lookers. It's easy to focus on the first group but your long term success usually depends on what you do for the others.
November 2, 2018

Rule #8: Pay Attention to the Buyer’s Journey

What people buy is random. How they buy it is not. Help your prospects navigate the buying process. It will prove to be helpful for them and advantageous for you.