Local Marketing Coaching
Creating your online marketing campaign from the ground up
Course Introduction Video
This goal of the course is to assist you to build and maintain a local online marketing campaign from initial setup to routine daily, weekly and monthly activities.
Course Navigation
- Your Marketing Avatar
- The Buyer's Journey
- The Underlying "Why"
- Coaching Setup
- Website Setup
- Search Engine Optimization
- Email & SMS Marketing
- Search, Review & Directory Listings
- Social Media
- Content Marketing
- Lead Generation & Email Marketing
- Sendiio Email & SMS System
- Facebook Marketing
- Instagram Marketing
- Tracking Your Progress
- Upgrading to Paid Advertising
01. Your Audience
Module 1 Introduction
Your Marketing Avatar
The Buyer's Journey
The Underlying Why
Coaching Survey
Schedule Initial Consultation
02. Your Digital Footprint
Module 2 Introduction
Website Setup & Search Engine Optimization
Website Setup Introduction
Website Survey
Worksheet Download
For your convenience, we've included a downloadable Questionnaire Worksheet if you do not want to use the online form to submit your information. You can email your answers to admin@chriscarter.net.
SEO Introduction
SEO - Keyword Research
SEO - On-Site & Off-Site Optimization
SEO Tools, Services and Outsourcing
Search, Review & Directory Listings
Introduction to Citations
List of Online Properties
This table lists the properties from the audit and the links to edit/claim your business listing.
Search Listings | ||
---|---|---|
Bing Local | Yahoo! Local |
Review Sites | |
---|---|
Yelp | Foursquare |
Maps Listings | |
---|---|
AppleMaps | MapQuest |
Directory Listings | ||
---|---|---|
BBB.org | Yellow Pages | Superpages |
DexKnows | Yellow Book | InfoUSA |
Merchant Circles | InsiderPages | Local.com |
Citysearch | Yellow Bot | HotFrog |
Data Aggregators | ||
---|---|---|
Neustar | Factual | Data Axle |
Social Media Accounts
Social Media Introduction
03. Communication
Module 3 Introduction
Content Marketing
Introduction to Content Marketing
Generating Topics
Hiring Content Writers
Content Distribution
IFTTT (If This Then That) is an online service that can connect your website's blog to the social media accounts and Web 2.0 properties listed above.
This will create a copy of your blog post on all of these properties whenever you publish a new post.
Order IFTTT Content Distribution Network setup
Lead Generation & Email Marketing
Lead Generation Introduction
How to Create a Lead Magnet for Your Business
How to Design a Landing Page
Traffic Generation
Introduction to Email Marketing
Email Marketing Strategies
Email Marketing Optimization
Email List Maintenance
Sendiio Email & SMS System
Email List Setup
Email Broadcast
Email Sequence
Sendiio Email Order Form
SMS List Setup
SMS Broadcast
SMS Sequence
Sendiio SMS Order Form
Facebook Marketing
Introduction to Facebook Marketing
Establish Your Goals
Choose a Facebook Presence
Your Content Strategy
Instagram Marketing
Introduction to Instagram Marketing
Establish Your Goals
Getting Started on Instagram
Instagram Best Practices
04. Assessment
Tracking Your Progress
Local Reporting Dashboard
Paid Marketing Techniques
Introduction to Paid Advertising
Facebook Ads
Google Ads
Banner Ads