Local Marketing Coaching

Creating your online marketing campaign from the ground up

Course Introduction Video

This goal of the course is to assist you to build and maintain a local online marketing campaign from initial setup to routine daily, weekly and monthly activities.

Course Navigation

01. Your Audience

02. Your Digital Footprint

03. Communication

04. Assessment

01. Your Audience

Module 1 Introduction

Your Marketing Avatar

The Buyer's Journey

The Underlying Why

Coaching Survey

Schedule Initial Consultation

02. Your Digital Footprint

Module 2 Introduction

Website Setup & Search Engine Optimization

Website Setup Introduction

Website Survey

Step 1 of 7 - Client Information

Contact Name*
Company Name*
Do you currently have a website?*
- Yes
- No
What is your web address?
example: https://chriscarter.net
Are you going to use it with this campaign or do you want my team to build you a new one?*
- Yes, I will use it with this campaign
- No, I'd like to build a new one
If you will need assistance adding content to your website provide a username and password for my team to access your site.
Username
Password

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Business Information
Questions that do not apply are hidden.
Click Next to move to the next part of the form.
Displayed Business Name*
List your business name exactly the way you want it displayed on the website. (Exact spelling, upper and lower case, special characters, etc.)
Company Graphics
Use the file upload area at the end of the form to upload any company graphics you currently have for your business.
List any company slogans or marketing phrases that you use with your business if any.
Hours of Operation
List your open days of the week and hours of operation.
How do customers schedule appointments or consultations?
Do you accept walk-ins or by appointment only?
List links to any social media accounts that you want to be listed on the website.
List any product brands or services to be featured on the website.
Some customers make choices based on the products their vendors use.
List any important brands you want to promote to your customers here.
Add the YouTube or Vimeo link to any marketing videos to be put on the website.
List any certifications or local marketing recognitions to be featured.
List the details of any promotions to be included on your website

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Background Information
Questions that do not apply are hidden.
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How long you’ve been in business (or working in the industry)?
Give us a general description of your target (ideal) customer?
This will help my team understand who to write for if we need to assist with an copywriting work.
What is your Unique Selling Proposition (USP)
What makes you unique or special? What makes you a better choice than anyone else providing the same service in your market? What type of customer are you the best choice for?
Personality Notes
List any interesting notes or facts about you or your business that your ideal customer would be interested in.

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Services
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List the services you want to include on your website.
1. Include names and descriptions of services.
2. Include the prices for your services (if you want to include them on the site).

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Testimonials
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Include any testimonial emails you have from past clients.
Include links to online testimonials
Yelp, Google Plus, Facebook, Groupon, etc)

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Contact Information
Questions that do not apply are hidden.
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Phone number(s) to be displayed on website?*
Do you want a professional email address setup?*
A professional email address matches the domain name of your website. This reflects better on your business than using an email address ending in @gmail.com, @yahoo.com or @outlook.com.
- Yes
- No
- I need more information
Email address to be displayed on the website*
Email Point of Contact
Where do you want contact form submissions to be sent to? (List up to 3 email addresses)
What business address do you want listed on your website?
If you have a Google My Business account, this address should be written exactly as it appears there.
Location Finder
If your business is inside an office building or similar location, include any additional instructions customers may need once they arrive at your address.
Additional Contact Information
List any additional contact information to be listed on the site. (Skype, Slack, LinkedIn, etc.)

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Additional Information
Questions that do not apply are hidden.
Click Next to move to the next part of the form.
Graphics
Use the file upload below to provide any images you would like to appear on your website. Upload is limited to 10 images and 200MBs. Larger files such as videos or a large number of files will fail. Follow these video instructions for larger file uploads. https://youtu.be/hPKMMx2oJWU
Upload Here
Drop files here or

Accepted file types: jpg, gif, png, pdf.
Additional Information
Please list any information that we will need for your website.

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Worksheet Download

For your convenience, we've included a downloadable Questionnaire Worksheet if you do not want to use the online form to submit your information. You can email your answers to admin@chriscarter.net.

SEO Introduction