A Simple Secret For Attracting Clients Online
May 11, 2018

5 Online Marketing Terms Every Independent Contractor Should Know

This may sound a little odd, but the easiest way to find new offline clients is to go online to look for them. Online marketing is the most effective yet inexpensive way to get in front of people who have no idea you exist but are out there looking for products and services you provide.

Two Major Adjustments

As an independent contractor, you have to adjust your outlook on what you're trying to do online and what success looks like.

  1. The first adjustment is how you think of the Internet. You're not a consumer anymore. You're a business and you need to position yourself to attract prospects and leads. You'll need to either become familiar with the tools, techniques and best practices or hire someone to do your marketing for you..
  2. The second adjustment is what you consider to be successful marketing. In the offline world success is simply measured by the number of sales you make. In the world of internet marketing, success is measured by the size of your list and how responsive they are to information and offers you send them.

Understanding how to use the following tools in your marketing toolbox will help you build an incredibly powerful list of clients to fuel your business for years to come. These following terms probably many not mean much to you now, but you'll find them to be critical as you develop the online marketing strategy that will build your list.

Key Tool in Your Marketing Toolbox

  ·  Lead Magnet
  ·  Autoresponder
  ·  Segmentation
  ·  Bounce Rate
  ·  Retargeting

Online marketing is a competition.
These are the tools to help you win!

The Lead Magnet

If you use it right, the lead magnet is one of the most powerful tools in your marketing tool box. It's the hook that gets prospect to stop and give you the first of The Four Golden Permissions: the permission to email information to them in the future.

This is the first step in the process of separating yourself from the crowd of other local businesses that provide similar services.

Most websites do a poor job of getting visitors give up this Golden Permission. They know they need to ask for an email address, but they give no incentive for visitors to leave it.

This is where lead magnets shine. When you use a lead magnet, you'll provide your online prospects with some sort of juicy incentive in exchange for their contact details.

Lead magnets aren't hard to create but the best ones aren't cookie cutter, so they do require some thought. There are three basic rules to follow when creating your own lead magnet:

  • The lead magnet must solve a single problem.
  • The lead magnet must have high "perceived" value. It shouldn't be expensive for you to provide but it should be something your prospects would have no problem paying for.
  • The lead magnet must be easily consumable. Instant gratification is a real thing, ignore it at your own risk.

Creating a lead magnet is the fastest way to passively grow your list. Then with email address in hand you can become their trusted resource by educating your prospects on what no one else it is telling them. And that will help them make the final decision to buy your product.


These are programmed messages you create so that they are sent to a specified audience in an order that you have chosen. Autoresponders are awesome tools to help you create confidence in your audience and solidify connections. They are mostly used to confirm subscriptions and as thank you messages, it is important that you add more relevant information to the message this way they will be hard to ignore. Using autoresponders lifts a weight off your shoulders as they are reliable and prompt and will run for as long as you want them to doing exactly what you want them to.


Sorting out your contacts into different categories. One mistake that businesses make is sending the same email to everyone on their contact list without considering the differences in their engagements or interests. In order to have emails that are relevant to every recipient, you can use segmentation. Segmentation will classify your contacts into categories on the bases of the customer location, customer type, and their interests. This way you will reduce your unsubscribe percentage.

Bounce Rate

The percentage of people who leave after visiting only one page is called bounce rate, it is used to show the effectiveness of a particular web page. With a high bounce rate, the page is deemed unhelpful or irrelevant as it is not retaining visitors. It is important to understand that bounce rates do not tell the whole story, visitors can leave your website after viewing a single page for various reasons, could be that they found what they wanted on the very first page or they didn’t and had to go elsewhere sometimes it’s not a cause to worry. It’s upon you to judge if it’s a cause to worry depending on your goals.


This is a tool used by companies to target customers based on their previous actions online. This helps to anonymously redisplay your products to people who have visited your site before. Every time a prospect sees your product, it will increase familiarity and enhance the chance that they will actually buy the product. It is a great tool to use as it optimizes on the people who have already shown interest in the product thus are more likely to buy. Retargeting is most successful when used as a part of a larger strategy, it may not be much on its own.