This may sound a little odd, but the easiest way to find new offline clients is to go online to look for them. Online marketing is the most effective yet inexpensive way to get in front of people who have no idea you exist but are out there looking for products and services you provide.
As an independent contractor, you have to adjust your outlook on what you're trying to do online and what success looks like.
Understanding how to use the following tools in your marketing toolbox will help you build an incredibly powerful list of clients to fuel your business for years to come. These following terms probably many not mean much to you now, but you'll find them to be critical as you develop the online marketing strategy that will build your list.
Online marketing is a competition.
These are the tools to help you win!
If you use it right, the lead magnet is one of the most powerful tools in your marketing tool box. It's the hook that gets prospect to stop and give you the first of The Four Golden Permissions: the permission to email information to them in the future.
This is the first step in the process of separating yourself from the crowd of other local businesses that provide similar services.
Most websites do a poor job of getting visitors give up this Golden Permission. They know they need to ask for an email address, but they give no incentive for visitors to leave it.
This is where lead magnets shine. When you use a lead magnet, you'll provide your online prospects with some sort of juicy incentive in exchange for their contact details.Lead magnets aren't hard to create but the best ones aren't cookie cutter, so they do require some thought. There are three basic rules to follow when creating your own lead magnet:
A final note about your perfect lead magnet, it should be highly targeted. As with every other form of marketing, when you try to appeal to everyone, you'll end up appealing to no one.
With that in mind, create each lead magnet with your ideal customer in mind. If your ideal customer values discounts, consider creating a coupon. If your ideal customer prefers a specific service, build your lead magnet around that service, such as an upgrade or add-on that they'd enjoy.
Creating a lead magnet is the fastest way to passively grow your list. Then with email address in hand you can become their trusted resource by educating your prospects on what no one else it is telling them. And that will help them make the final decision to buy your product.
A squeeze page is a page that exists on your website to accomplish one thing. Capture opt-in email addresses from potential subscribers and drop those names onto your marketing list. The goal of a squeeze page is to convince, cajole, or otherwise ”squeeze” a visitor into providing one of their most sought-after and coveted pieces of personal data: the email address. If your lead magnet is the ethical bribe to get visitors to join your mailing list, the squeeze page where you tell your visitors about the lead magnet and provide the means of giving it to you.
It happens all the time. You and your friends are sitting around making fun of each other. Then someone drops a line on you that's so harsh it leaves you standing there with your mouth open. Crushed with no come back.
A little later, long after everyone has gone their separate ways, the perfect line comes to you. Unfortunately, by then it's too late to do you any good.
In a manner of speaking, autoresponders make sure you never get caught talking to prospects without the right line. Autoresponders are a key part of email marketing. They are programmed messages you create that are sent to a specified audience in an order that you have chosen.
Autoresponders are awesome tools to help you create confidence, establish rapport and interest in your brand.
A well crafted autoresponder sequence let's you drip feed information about your products, your services and your brand. It helps you maintain contact and interest as prospects move through the buyer's journey. Once they are ready to make a purchase, your autoresponder sequence will have positioned you as someone they know like and trust. Someone who is worth purchasing from.
The most powerful feature of autoresponders is the fact that they are automatic. Once triggered, they allow you to consistently send your programmed messaging consistently with no effort. By continuing to hone and add more relevant information to the sequence, your message becomes hard to ignore.
Using autoresponders lifts a weight off your shoulders as they are reliable, prompt and will run for as long as you want them to doing exactly what you want them to.