This may sound a little odd, but the easiest way to find new offline clients is to go online to look for them. Online marketing is the most effective yet inexpensive way to get in front of people who have no idea you exist but are out there looking for products and services you provide.
As an independent contractor, you have to adjust your outlook on what you're trying to do online and what success looks like.
Understanding how to use the following tools in your marketing toolbox will help you build an incredibly powerful list of clients to fuel your business for years to come. These following terms probably many not mean much to you now, but you'll find them to be critical as you develop the online marketing strategy that will build your list.
Online marketing is a competition.
These are the tools to help you win!
If you use it right, the lead magnet is one of the most powerful tools in your marketing tool box. It's the hook that gets prospect to stop and give you the first of The Four Golden Permissions: the permission to email information to them in the future.
This is the first step in the process of separating yourself from the crowd of other local businesses that provide similar services.
Most websites do a poor job of getting visitors give up this Golden Permission. They know they need to ask for an email address, but they give no incentive for visitors to leave it.
This is where lead magnets shine. When you use a lead magnet, you'll provide your online prospects with some sort of juicy incentive in exchange for their contact details.Lead magnets aren't hard to create but the best ones aren't cookie cutter, so they do require some thought. There are three basic rules to follow when creating your own lead magnet: