Chris C.

Rule #4: Your List Is Your Business

In the early days, when many of my clients were salons and independent contractors, I noticed something that seemed a bit odd. Most of the

Chris C.

Rule #2: Don’t Be a Commodity

Com·mod·i·ty: /kəˈmädədē/1: A reasonably interchangeable good or material.2: A business that doesn’t stand out from the crowd in any way. Here’s a question for you.

Chris C.

Rule #1: It’s Not About You

During my time in the military I spent a few years as an M1 Abrams tank crewman. As you can imagine, there were very few