FTC Disclosure

Beginning December 1, 2009, the FTC requires bloggers to disclose whenever there could be hidden interests or unspoken biases related to recommendations. If you really stretch the definition, I could be considered somewhat of a blogger so I suppose that rule applies to me as well, so here goes…

First, the obvious: This website is the base of my offline and online business. It's part blog, part review site and part membership site. I make a living helping ninja-preneurs and other micro-businesses use the internet.

Second, the less obvious: Per the FTC rules, if I interview someone and they grab the bill for lunch, I would need to disclose this. Ditto if I use an Amazon link that gets me 8 cents instead of an Amazon link that gets me 0 cents. If someone gives me a comfy t-shirt with a logo and I wear it in a photo, same deal. I'd have to put disclaimers all over the place. This would be tedious for me and even more tedious for readers. But rules is rules. To cover my biscuits and to preserve your reading experience, please assume that, for every link and product I use, the following all hold true:

The above text and images were adapted from Tim Ferris' Blog. (Illustrations courtesy of Louis Gray and Jeannine Schafer)