From the Forbes.com Blog: Click to view original article
When you stop and think about it, the concept of digital marketing as it exists today is pretty incredible. Less than a few decades ago, your marketing efforts as a small business were limited to a radio or television spot, assuming you could afford it.
Fast forward to today and every business on the planet has the chance to speak its mind and be heard by millions, which is great ... or at least, it should be.
Don’t get me wrong. In principle, the increased availability of digital marketing presents small businesses with some unique opportunities and that are definitely worth celebrating. But the explosion in digital marketing popularity has created some unfortunate speed bumps along the way.
Right off the bat, let’s address something I like to call the microphone dilemma.
When you’re the only person in the crowd with a microphone, it’s easy to stand out. But if you give everyone in the crowd a microphone, there’s a good chance you’ll get drowned out in all the noise.
In other words, it’s hard for small business owners to stand out from their competitors in the digital marketing space because of the similarities in their marketing strategies.
This is why finding ways to increase the effectiveness of your digital marketing strategy (and increase conversions) is so important.
Whether you’re in charge of a tech startup or a brick-and-mortar small business, a high conversion rate can mean the difference between surviving and thriving.
Luckily for you, we’ve put together a list of the three key digital marketing tactics that will not only enhance your future marketing campaigns but increase your conversion rate in the process.
Learn To Optimize Both Mobile And Desktop Marketing
If you’re not intimately familiar with the differences between mobile marketing and desktop marketing, not to worry. Trust me, you’re certainly not alone. But if we want to make sure your digital marketing strategy is as efficient as possible, we have to ...
Prioritize The Customer Experience
For whatever reason, people tend to overcomplicate the customer experience. Are there plenty of minor elements that make up a positive experience for your customers? Of course. But their sales journey is actually pretty simple: awareness, consideration and conversion.
Each of these components is complex enough to cover in its own article, but for our purposes, we’re going to focus on ...
Create High-Value, Unique Content
I know what you’re thinking: “Content marketing? But what if our content doesn’t get us the results we want?” If you’re serious about creating content that can actually drive engagement and revitalize your marketing efforts, you’ll need to build content that’s undeniably ...
It may not be easy, but if you’re able to accomplish all this, you’ll be one step closer to increasing your conversions and strengthening your marketing campaigns for years to come.
Bryan Driscoll is founder of Think Big Marketing & SEO expert helping businesses grow their brand, improve Google rankings, and generate more sales.