Every so often, I come across a very good presentation of a topic that is particularly important but also ridiculously complicated. Search optimization is one of those topics.
When you're trying to mine the internet for new business, it's probably a good idea to understand how that process works. At the very least you should understand what the folks running the search engines are looking for. That way when you're talking to me or your preferred local geek, everything you hear wont sound like some strange form of gibberish.
Follow along as John, Google's Chief of Search, and Bing Search Program Manager Akshaya, scoot passed the gek mumbojumbo and break down what happens when you type a word or phrase into your preferred search engine.