When you're trying to mine the internet for new business, it's probably a good idea to understand how search works. At the very least you should understand what the folks running the search engines are looking for. That way everything you hear won't sound like some strange form of gibberish.
Follow along as John, Google's Chief of Search, and Bing Search Program Manager Akshaya, scoot pass the geek speak and break down what happens when you type a word or phrase into your preferred search engine.
